All the plant based diet items have some odor to them. The strongest odor that greats my nose when I open the bag is Raspberry, even those this is loose leaf, if smells like the fruit. Rose hips actually smells like some kind of candy people might enjoy, fruity and sweet. Strange but true, the Moringa smells like chewable vitamins to me, an odor I have always liked. The tortoises seem to like it too.